The purpose of this call is to promote the products of women entrepreneurs from
the Polog-Elbasan cross-border region. The support will allow the marketing of six
products that have the greatest potential for export and promotion in international markets.
The selection of products will be performed according to pre-determined criteria.
A complete marketing campaign will be conducted for the selected products, starting with:
- preparation of design for products,
- making an advertising video and
- promotion of products on international and domestic markets through social
media.
This support is implemented in order to encourage greater access for women
entrepreneurs from the Polog and Elbasan regions of the local and regional markets and
promotion of their products.