Women power measures against COVID consequences

This project will address the challenges and the future development for 9 women owned businesses, affected by the Covid-19 economic downfall. They will go through a process of structuring and restructuring their business model, some of them (informal businesses) formalizing activities especially those in the field of the agricultural sector. Not only that, know-how techniques that will be developed and knowledge and skills improved but also woman will be encourage to modify and introduce innovate products and services. Furthermore, innovative manufacturing and selling techniques will be introduced, with the sole purpose of strengthening, improving the sustainability and profitability of the businesses. Also, progress in digital skills will be introduced, especially since the coronavirus crisis has shown that adequate digital skills are crucial for the business to be able to connect and adapt to the new digital economy.

Furthermore, the project will be focused on creating policies and measures for alleviation of the economic consequences arisen form the COVID-19 crisis specifically considering women owned businesses and women entrepreneurs, as one of the most vulnerable group to the health crisis. By the end of the project, it is expected measures and different policy changes to be proposed to the local and central governmental bodies with all the activities to be undertaken in the next 12 months

Period 15.07.2021 - 15.10.2022

Donor: The Balkan Trust for Democracy

Project beneficiary: Women owned businesses

Main goal:

The overall goal of the project is to identify the consequences and challenges faced by women entrepreneurs in the post Covid period and to provide full support in overcoming these consequences by mentoring program, introducing new technology and digitizing processes and policy management.

Expected results:

Result 1: Improved skills of women entrepreneurs to restructure and grow their businesses;
Result 2: Established business advisory services for women entrepreneurs in order to increase economic activities and business development;
Result 3: Increased economic activity in the production, trade and sales of women businesses as a result of a conducted marketing campaign and online sales;
Result 4: Developed new measures to support women entrepreneurship in Covid-19 period.

Project publications

Women Entrepreneurship Development Policies

Прирачник за преструктурирање на женски бизниси во услови на КОВИД-19

Short Policy Paper "From Labor Rights March to Digital Economy"

Measures for strengthening women businesses after COVID-19

Project gallery

Conference "Challenges of women in rural areas and their commitments"

Conference "Gender equality in the workplace"

Final event of the project "Women power measures against Covid-19 consequences"

Exhibition "Women in Crafts"

Visit of women entrepreneurs who make traditional clothes

Conference "From the March for Labor Rights to the Digital Economy"

Training in communication strategies for brand building

Video

Promotion of women's businesses - Jana Jewelry - Skopje - Jana Arsovska

Во рамки на проектот „Мерки за зајакнување на женски бизниси по Ковид-19“ имплементиран од Центарот за управување со промени (ЦУП) а поддржан од USAID North Macedonia и Balkan Trust for Democracy, беа изработени промотивни видеа за бизнисите на жените претприемачки кои беа дел од менторската програма.

Промоција на женски бизниси - Jana Jewelry - Скопје - Јана Арсовска

Promotion of women's businesses - Izida Sa - Ohrid - Susana Naumovska

As part of the project "Measures to strengthen women's businesses after Covid-19" implemented by the Change Management Center (CCM) and supported by USAID North Macedonia and the Balkan Trust for Democracy, promotional videos were made for the businesses of women entrepreneurs who were part from the mentoring program.

Конференција „Предизвиците нажените во руралните рседини и нивните заложби“

At the conference "Challenges of women in rural areas and their commitments", the attendees highlighted the independent position of women farmers, their needs and the priority measures to improve their socio-economic position.

The conference was organized in cooperation with the National Federation of Farmers (NFF) under the auspices of the wife of the President of the RSM, Mrs. Elizabeta Gjorgievska

The event is part of the project "Measures to strengthen women's businesses after Covid-19" implemented by CCM and supported by USAID North Macedonia and The Balkan Trust for Democracy

Промоција на женски бизниси - Copper art - Охрид - Данче Наумоска

Во рамки на проектот Мерки за зајакнување на женски бизниси по Ковид-19, имплементиран од Центарот за управување со промени (ЦУП) а поддржан од USAID North Macedonia и Balkan Trust for Democracy, беа изработени промотивни видеа за бизнисите на жените претприемачки кои беа дел од менторската програма.

Exhibition "women in crafts"

Within the framework of the project "Measures to strengthen women's businesses after Covid-19" supported by USAID North Macedonia and The Balkan Trust for Democracy, CCM organized a three-day exhibition of the works of women artisans under the auspices of the wife of the President of the Republic of North Macedonia, Mrs. Elizabeth Gjorgievska.

The three-day exhibition was organized from May 16 to 17, 2022 on the plateau of the office of the President of the State.

The attendees got acquainted with the culture, tradition and art that carry the unique products of women artisans. But the most important thing is that everyone recognized the importance of female entrepreneurship and the need for its further support and development.

Промоција на женски бизниси - PS Filigree - Охрид - Павлина Шикалеска

Visit of women craftsmen on the occasion of the day of cultural heritage

The CCM team in cooperation with the wife of the President of the Republic of North Macedonia Mrs. Elizabeta Gjorgievska, on the occasion of the days of cultural heritage, visited women craftsmen who make and have collections of traditional Macedonian and Albanian clothes. The purpose of the visit was to promote women entrepreneurs who nurture the cultural heritage of different cultures living in the territory of the Republic of Northern Macedonia.

Visit of the Executive Director of CUP Neda Maleska Sachmaroska at the Morning Briefing on Slobodna TV

On the occasion of the Conference organized by the CUP entitled "From the March for Workers' Rights to the Digital Economy", within the project "Measures to strengthen women's businesses after Covid-19", supported by the Balkan Trust for Democracy, CUP Executive Director Neda Maleska Sachmaroska was a guest at the Morning briefing on Slobodna TV.

Visit of the executive director of CUP Neda Maleska Sachmaroska on the Morning program of Telma

Statement of Jasna Pajkovska, project coordinator at CUP for Alfa TV

Project - Strengthening women businesses after COVID-19

The project "Measures to strengthen women's businesses after Covid-19" is implemented by the Center for Change Management (CCM) and is supported by the Balkan Trust for Democracy

The project coordinator in CCM Jasna Pajkovska guest on the morning program on MTV1

The project coordinator in CCM Jasna Pajkovska was a guest on the morning program of MRTV1 where she promoted the goals and expected results of the project "Measures to strengthen women's businesses after Kovid-19". The project aims to find long-term solutions to the consequences of Covid-19 that women businesses have suffered as well as to supplement and strengthen the skills and knowledge of project participants through the implementation of various activities such as training, workshops etc.

The project "Measures to threaten women businesses after Covid-19" is implemented by the CUP and supported by the Balkan Trust for Democracy.

Projects