Women power measures against COVID consequences | CCM
Share

Women power measures against COVID consequences

This project will address the challenges and the future development for 9 women owned businesses, affected by the Covid-19 economic downfall. They will go through a process of structuring and restructuring their business model, some of them (informal businesses) formalizing activities especially those in the field of the agricultural sector. Not only that, know-how techniques that will be developed and knowledge and skills improved but also woman will be encourage to modify and introduce innovate products and services. Furthermore, innovative manufacturing and selling techniques will be introduced, with the sole purpose of strengthening, improving the sustainability and profitability of the businesses.  Also, progress in digital skills will be introduced, especially since the coronavirus crisis has shown that adequate digital skills are crucial for the business to be able to connect and adapt to the new digital economy.

Furthermore, the project will be focused on creating policies and measures for alleviation of the economic consequences arisen form the COVID-19 crisis specifically considering women owned businesses and women entrepreneurs, as one of the most vulnerable group to the health crisis. By the end of the project, it is expected measures and different policy changes to be proposed to the local and central governmental bodies with all the activities to be undertaken in the next 12 months

Period 15.07.2021 - 16.07.2022

Donor: The Balkan Trust for Democracy

Project beneficiary: Women owned businesses

Main goal:

The overall goal of the project is to identify the consequences and challenges faced by women entrepreneurs in the post Covid period and to provide full support in overcoming these consequences by mentoring program, introducing new technology and digitizing processes and policy management. 

Expected results:

Result 1: Improved skills of women entrepreneurs to restructure and grow their businesses;
Result 2: Established business advisory services for women entrepreneurs in order to increase economic activities and business development;
Result 3: Increased economic activity in the production, trade and sales of women businesses as a result of a conducted marketing campaign and online sales;
Result 4: Developed new measures to support women entrepreneurship in Covid-19 period.
 



Project gallery

Exhibition "Women in Crafts"

Visit of women entrepreneurs who make traditional clothes

Conference "From the March for Labor Rights to the Digital Economy"

Training in communication strategies for brand building

Video

Visit of women craftsmen on the occasion of the day of cultural heritage

The CCM team in cooperation with the wife of the President of the Republic of North Macedonia Mrs. Elizabeta Gjorgievska, on the occasion of the days of cultural heritage, visited women craftsmen who make and have collections of traditional Macedonian and Albanian clothes. The purpose of the visit was to promote women entrepreneurs who nurture the cultural heritage of different cultures living in the territory of the Republic of Northern Macedonia.

Visit of the Executive Director of CUP Neda Maleska Sachmaroska at the Morning Briefing on Slobodna TV

On the occasion of the Conference organized by the CUP entitled "From the March for Workers' Rights to the Digital Economy", within the project "Measures to strengthen women's businesses after Covid-19", supported by the Balkan Trust for Democracy, CUP Executive Director Neda Maleska Sachmaroska was a guest at the Morning briefing on Slobodna TV.

Visit of the executive director of CUP Neda Maleska Sachmaroska on the Morning program of Telma

On the occasion of the Conference organized by the CUP entitled "From the March for Workers' Rights to the Digital Economy", within the project "Measures to strengthen women's businesses after Covid-19", supported by the Balkan Trust for Democracy, CUP Executive Director Neda Maleska Sachmaroska was a guest on the Morning program on Telma TV.

Statement of Jasna Pajkovska, project coordinator at CUP for Alfa TV

Project - Strengthening women businesses after COVID-19

The project "Measures to strengthen women's businesses after Covid-19" is implemented by the Center for Change Management (CCM) and is supported by the Balkan Trust for Democracy

The project coordinator in CCM Jasna Pajkovska guest on the morning program on MTV1

The project coordinator in CCM Jasna Pajkovska was a guest on the morning program of MRTV1 where she promoted the goals and expected results of the project "Measures to strengthen women's businesses after Kovid-19". The project aims to find long-term solutions to the consequences of Covid-19 that women businesses have suffered as well as to supplement and strengthen the skills and knowledge of project participants through the implementation of various activities such as training, workshops etc.

The project "Measures to threaten women businesses after Covid-19" is implemented by the CUP and supported by the Balkan Trust for Democracy.

Str. Rajko Zhinzifov no.44-1,
1000 Skopje, North Macedonia

Tel: +389 2 6092 216
Fax: +389 2 6092 216
e-mail: info@cup.org.mk