This project will address the challenges and the future development for 9 women owned businesses, affected by the Covid-19 economic downfall. They will go through a process of structuring and restructuring their business model, some of them (informal businesses) formalizing activities especially those in the field of the agricultural sector. Not only that, know-how techniques that will be developed and knowledge and skills improved but also woman will be encourage to modify and introduce innovate products and services. Furthermore, innovative manufacturing and selling techniques will be introduced, with the sole purpose of strengthening, improving the sustainability and profitability of the businesses. Also, progress in digital skills will be introduced, especially since the coronavirus crisis has shown that adequate digital skills are crucial for the business to be able to connect and adapt to the new digital economy.
Furthermore, the project will be focused on creating policies and measures for alleviation of the economic consequences arisen form the COVID-19 crisis specifically considering women owned businesses and women entrepreneurs, as one of the most vulnerable group to the health crisis. By the end of the project, it is expected measures and different policy changes to be proposed to the local and central governmental bodies with all the activities to be undertaken in the next 12 months
Period 15.07.2021 - 16.07.2022
Donor: The Balkan Trust for Democracy
Project beneficiary: Women owned businesses
The overall goal of the project is to identify the consequences and challenges faced by women entrepreneurs in the post Covid period and to provide full support in overcoming these consequences by mentoring program, introducing new technology and digitizing processes and policy management.
Result 1: Improved skills of women entrepreneurs to restructure and grow their businesses;
Result 2: Established business advisory services for women entrepreneurs in order to increase economic activities and business development;
Result 3: Increased economic activity in the production, trade and sales of women businesses as a result of a conducted marketing campaign and online sales;
Result 4: Developed new measures to support women entrepreneurship in Covid-19 period.