News

From 22.01.2022 to 23.01.2022 in Ohrid, CUP organized training for women entrepreneurs participating in the project "Measures to strengthen women's businesses under Covid-19" which is supported by The Balkan trust for Democracy.

At the two-day training, the participants were introduced how to effectively use communication channels in order to increase the visibility of their businesses and thus the overall sales. An expert lecturer in the field of public relations introduced them to the techniques of communication with and through traditional media such as television, radio and print media. They were also introduced to the tools that social media (Facebook, Instagram and LinkedIn) offer to businesses to better reach their target group.