Customer Satisfaction Measurement - Mystery Shopper | CCM

Customer Satisfaction Measurement - Mystery Shopper

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1 day
4 sessions
8 hours
10-20 participants

Programme goals

In order to complement the results of the survey of users' opinions through surveys, organizations can conduct independent research "mystery shopper", through which trained representatives note findings from experience in receiving service. In this way, more objective and wider information is obtained about the overall process of providing services.

The aim of the program is for the participants to gain theoretical and practical knowledge about the process of implementation of the research "mystery shopper" and analysis of the results of the conducted research.

Contribution towards development of knowledge, skills and competences

At the end of the training the participants will:

  • Understand the process of a mystery shopper
  • Have knowledge of how to form a questionnaire for conducting a mystery shopper
  • Be introduced to the process of implementing a mystery shopper(field and telephone)
  • Have knowledge of how to analyze the results of a mystery shopper
  • Know how to use the results of a mystery shopper to improve the work of the organization

Programme content

  • The process of introducing a mystery shopper
  • Preparation of a questionnaire for conducting a mystery shopper
  • Analysis of the results of the conducted research of a mystery shopper
  • Summarizing the results of a secret client and other tools for measuring customer satisfaction

Trainer

Iskra Belceva – Ristovska

Iskra Belceva-Ristovska is an experienced trainer, project manager and institutional development expert with over 20 years of professional experience in EU integration, EU-funded programmes, public administration reform and organisational development. She brings hands-on experience in managing and implementing EU-funded/ IPA programmes and contracts, combining practical knowledge of EU procedures with a thorough understanding of institutional systems and requirements.

During her ten-year engagement at the Ministry of Finance, within the Contracting Authority for IPA (CFCD), she was responsible for establishing and maintaining EU funds management and control systems, strengthening the capacities of Operating Structures, and developing procedures. She also chaired evaluation committees for service, supply, framework, grant and twinning contracts. Her subsequent work as a consultant and project manager has further expanded her experience across the entire project cycle, from project development and preparation to implementation, monitoring, reporting and evaluation.

As a trainer, she has designed and delivered numerous capacity-building programmes for public institutions, IPA structures, municipalities, civil society organisations. Her training expertise covers EU project cycle management, EU funding mechanisms, project development and preparation, PRAG procedures and public procurement, grant contract management, financial and operational procedures, and internal control systems. She has also developed training curricula, practical exercises, manuals and tailored learning materials for institutions in North Macedonia and Turkey.

Her expertise in organisational development includes functional analysis, institutional restructuring, strategic planning, human resource management, staff planning, performance management and development of internal procedures. She is the author of the Methodology for Functional Analysis in Public Sector Institutions in North Macedonia, which she has applied in numerous central and local government institutions.

She holds an LLM in European and Comparative Law from the University of Ghent, Belgium. Her training approach combines regulatory and methodological knowledge with practical examples, case studies and exercises, ensuring that participants acquire applicable skills and tools for their everyday professional responsibilities.

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